Finally: 2020 Ford Bronco will be revealed in the spring
We know the season, if not the date, of the arrival of Ford’s new-old-school SUV
The new Ford Bronco is coming; this is something we’ve known for a few years now. But now we know when the rebirth of the old-school SUV is slated to happen—at least the season, anyway. According to Ford, the big reveal is slated for spring 2020.
Given how long the nouveau Bronco has been in the works, there’s been plenty of time for rumors and speculation to attach themselves to the project. Some of the scuttlebutt might even be accurate! And taking into account what we’ve heard with regard to manual transmissions, solid axles and removable doors and roof panels, it’d be easy to peg the Bronco as a direct competitor to the Jeep Wrangler.
However, last year, Ford executive VP Jim Farley gave us a sense of how the Bronco—or perhaps, more accurately, the Bronco family of vehicles—fits in with its competitive set, at least conceptually:
“For Jeep, it’s all about rock crawling in Moab, but our premise is completely different. We want to give people true off-road vehicles that are comfortable at higher speeds, on two-track trails and do well in deep sand on the beach. And they don’t want their SUVs to look like doomsday vehicles, or have spartan, government-issued interiors.”
If the Raptor is anything to go by, Ford’s certainly capable of doing just that—not, for the record, that there’s anything wrong with doomsday-spec vehicles. But if the Bronco is trying to sit somewhere between the Wrangler and the new Land Rover Defender on the retro-inspired SUV spectrum, we hope it does end up falling a little closer to the Jeep; there simply aren’t many other vehicles for sale in this market that have the same combination of ruggedness and purity.
All will become clear in the spring. We’re not exactly sure of the date, though we’ll point out that the 2020 North American International Auto Show’s move to early to mid-June means it technically takes place before the start of summer …