1986: Win a 911, XJ-6, 300ZX Turbo, 740 Turbo or Corvette from Löwenbräu

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November 18, 2019 08:15 AM

1986: Win a 911, XJ-6, 300ZX Turbo, 740 Turbo or Corvette from Löwenbräu

But don’t enter unless you can handle 0-50 in just 5.2 seconds.

Murilee Martin

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Miller Brewing Co.

Anything over 55 mph was illegal in 1986 America, so 0-50 acceleration numbers were commonplace.

Löwenbräu was Michelob’s main competitor for somewhat-upscale, European-influenced suds in the mid-1980s American beer marketplace, and what did Löwenbräu’s marketing wizards choose as their strongest beat-Michelob strategy in 1986? Yes, a sweepstakes offering the winner a choice of five prestigious cars from five different “great beer-drinking countries” around the world.
Options for the winner were the Porsche 911 Targa ($33,450), Jaguar XJ-6 ($32,250), Nissan 300ZX Turbo ($19,699), Volvo 740 Turbo sedan ($20,220) and the Chevrolet C4 Corvette ($27,027). Take the Porsche, sell it, buy a different Bertone X1/9 for each day of the week?

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1986 Löwenbräu Motorcar Sweepstakes magazine advertisement >

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Source:https://autoweek.com/article/classic-ads/1986-win-911-xj-6-300zx-turbo-740-turbo-or-corvette-lowenbrau

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